A case for metrics

Organisations often waste time by pursuing conflicting goals. OKRs helps to focus united efforts as it is easy to evaluate progress when goals are tied to measurable results.

However, it can be a problem when goal-setting becomes an obsession. Common pitfalls to avoid:

• Do not tie metrics to compensation.
• If your metrics measure the wrong thing, be open to change it.
• When quality and quantity matter, add more metrics.