What is a content marketing funnel?
A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.
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Stages in the marketing funnel
- Awareness Stage
When a potential customer encounters a brand for the first time.
- Consideration Stage
When the person starts...
Content Writing Basics
- Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
- Business Goals ...
How Content Strategy Drives Customer Acquisitions
- The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
- Educational content impacts almost every step in the customer lifecycle and sales funnel.
- While marketing sh...
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