Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.
Inbound marketing is a specific, tactical marketing strategy.
The key difference between digital marketing and inbound marketing is that the term digital marketing doesn’t imply any strategy.
Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your services. With inbound marketing, you focus on providing valuable information or items your customers can use.
For example, you might start with an ebook, a quiz, a checklist or a blog that your ideal customer might find useful. You dangle that content offer to get nibbles in exchange for a form fill or phone call, and then follow-up with more direct advertising.
MORE LIKE THIS
❤️ Brainstash Inc.