Jobs to be done
The keystone of the Jobs To Be Done (JTBD) philosophy is the customer interview. When you’re able to work with a customer to relive that moment of struggle they had and ehy they hired a product to relieve them of pain which they felt. Even more interesting, is when we start uncovering our hidden competition (products used to do a job insted of our product).
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What Is Jobs To Be Done Theory
JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
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Dividing our attention makes it harder to get things done
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