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Mindfulness
Prioritization
Personal growth and development
The keystone of the Jobs To Be Done (JTBD) philosophy is the customer interview. When you’re able to work with a customer to relive that moment of struggle they had and ehy they hired a product to relieve them of pain which they felt. Even more interesting, is when we start uncovering our hidden competition (products used to do a job insted of our product).
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Just like securing a boat at sea, we begun by dropping our bow anchor by starting with ...
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Because solutions such as buying hiking boots or getting boots resoled would have negated the need to buy new boots, they are in fact competit...
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Other curated ideas on this topic:
JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that i...
The underlying reasons for the use of this kind of language by employees can be:
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