Skills a Sales Representative Needs for Success

A strong sales representative will typically have a “hunter” mentality & should have the skills to move a prospect through each stage of the sales process:

• Prospecting: self-management & persistence is key
• Developing rapport: a rep should be able to identify a buyer’s behavior style & tailor their communication to match
• Questioning: asking open-ended questions to uncover a prospect’s wants and needs.
• Influencing: a sales rep must have strong product knowledge and demonstrate how the benefits align with the buyer’s wants & needs
• Closing: a salesperson must feel confident asking for the sale