Skills an Account Manager Needs for Success
The role of an account manager requires more of a “farmer” mentality.
Account management training emphasizes the following skills needed to be successful:
- Relationship building: this requires communicating effectively and taking a consultative, buyer-focused approach with all client interactions
- Prioritization: AM's should be happy to help their clients, but they must understand which accounts to prioritize in order to maximize the revenue.
- Long-term thinking: AM’s must focus on building strategic and long-term relationships and defending their accounts from competitive encroachment
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