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How to Sell Anything

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Effective communication

Persuasion techniques

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How to Sell Anything

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Cheryl FergUson

It only takes a tiny bit more effort to turn a vague compliment into something that can make someone's day.

CHERYL FERGUSON

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The Basic Components of an Effective Compliment

The Basic Components of an Effective Compliment

  1. Use their name. When giving out a compliment with their name on it, it feels like your making them worth your time because of the emphasis on their name.
  2. Make the compliment as specific as possible. Giving out half-hearted compliments like "Good Job"...

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Point out the good

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Compliment sandwiches don’t really work because everyone knows what’s coming after the first bit of praise. However, there is something to be said for finding the good and highlighting it.

  • Compliment, hammer, then reframe the compliment. Ugh.

Give A Compliment

One simple compliment can turn someone’s day around and positively affect many lives.

Compliments are easy to give if you focus on something you like. Look for opportunities to give a compliment.

The Butterfly Effect

The Butterfly Effect

Tiny, minute changes in the initial conditions, circumstances and events can have a huge, outsized impact on the final outcome.

The Butterfly Effect, which was made mainstream by the 2004 movie of the same name, takes into account the power of a tiny thing, event or action...

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