The danger of early hype in a startup

Building a startup is like building the plane after it’s taken off. For consumer networks it's vital the plane is working before the hype, because cracks can be fatal: for example Meerkat & Houseparty over-reliance on notification led to their downfall once millions joined.

Avoid hype as much as you can until you feel like you’ve got a product and flywheel that is really working. When your product is ready, your flywheel can spin faster as new users sign-up, and you can retain those users.