The Danger of Early Hype in Consumer Social
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Building a startup is like building the plane after it’s taken off. For consumer networks it's vital the plane is working before the hype, because cracks can be fatal: for example Meerkat & Houseparty over-reliance on notification led to their downfall once millions joined.
Avoid hype as much as you can until you feel like you’ve got a product and flywheel that is really working. When your product is ready, your flywheel can spin faster as new users sign-up, and you can retain those users.
A startup can be mortally wounded by early hype:
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