How (early) hype hurts startups
A startup can be mortally wounded by early hype:
- Hype-market fit: When you have a hoard of users all with different use-case you end up optimising for the wrong things.
- Hitting the hype air pocket: Because of an unpolished product the perceived experience drops below the actual experience. It becomes uncool, people become skeptical and leave. It’s easier to teach users something new, than to overwrite something they already think.
- Catalysing competition: When your company is being hyped up the incumbents start paying attention. And they may execute faster and better than you.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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