The Impact On Our Psychology - Deepstash
The Impact On Our Psychology

The Impact On Our Psychology

The most successful brands in the world have an imprint on our psychology and feel like family members to us.

A survey on Apple (iOS) and Samsung (Android) users revealed that Apple users have a high rate of pride and empathy towards the brand, while Samsung users were mostly neutral. It proved how Apple’s marketing department has succeeded in forming a deep, emotional connection with customers.

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