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The most successful brands in the world have an imprint on our psychology and feel like family members to us.
A survey on Apple (iOS) and Samsung (Android) users revealed that Apple users have a high rate of pride and empathy towards the brand, while Samsung users were mostly neutral. It proved how Apple’s marketing department has succeeded in forming a deep, emotional connection with customers.
Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.
The truth is we are not buying the product, but are enhancing our own identity due to the successful marketing strategies that we have now imbibed in us.
By choosing certain brands, we build and maintain our own identity and broadcast a fine-tuned version of ourselves to others.
We need to be aware of the reality distortion field of many advertising campaigns and slow down before making any impulsive decisions based on our emotions. We need to seriously consider why we are buying a certain product and if there is a practical need to upgrade.
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