Reciprocation - Deepstash


We try to repay in kind, what another person has provided us.

Creating an uninvited debt.

i.e. Most people find it difficult to leave without buying anything after trying a free sample.

Reciprocal concession

i.e. First make a request that will most likely be turned down, next make a second request as a concession.

We feel more responsible and satisfied after agreeing to a concession.


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The idea is part of this collection:

How to Sell Anything

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Effective communication

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Rejection Then Retreat

To increase the chance someone will comply to our request is by making a large request, one that will be turned down. Then, after he/she refuses, make the smaller request that we’re really interested all along.

The second offer seems lika a concession which makes him/her feel inclined to ma...

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