Scarcity - Deepstash


The thought of losing something motivates us more than the idea of gaining something of similar value.

We believe that things that are difficult to own are usually better than things that are easy to hold.

i.e. The passion of an indifferent lover surges when a rival comes in.


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The idea is part of this collection:

How to Sell Anything

Learn more about psychology with this collection

Effective communication

Persuasion techniques

Closing a sale

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