Scarcity - Deepstash
Scarcity

Scarcity

The thought of losing something motivates us more than the idea of gaining something of similar value.

We believe that things that are difficult to own are usually better than things that are easy to hold.

i.e. The passion of an indifferent lover surges when a rival comes in.

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The idea is part of this collection:

How to Sell Anything

Learn more about psychology with this collection

Effective communication

Persuasion techniques

Closing a sale

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Drive 6: Scarcity and Impatience

It motivates us because we are either unable to have something immediately, or because there is great difficulty in obtaining it.

  • We chase that which moves away from us
  • We want what we cannot have
  • We only place value on things that are difficult to obtain

SCARCITY

SCARCITY

  • Research shows that humans respond MORE to “fear of loss” than “gaining something“.
  • Companies will use “limited time offers” to make it appear products are in a short supply to increase buying frequency. 
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Types of Interpersonal Conflict

  • Policy Conflicts: disagreements about how to deal with a situation that affects both parties. 
  • Value Conflicts: they are typically pretty difficult to resolve because they are more ingrained.
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