4. Strategy

Digital leaders must be able to unite the organization and nurture a digital culture that embraces change. For that to happen, a clear, coherent strategy outlining their digital agenda is essential.

When digital transformation begins to effect change in an organization, disrupting the business model, processes and practices, the business is recognized as having ‘digital maturity’. Successful digital leaders will have a clear vision for the company’s future and be willing to commit resources and implement needed changes to make it happen.