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Color Psychology: How Colors Affect Us and What Each One Means

Meaning of Purple

It is an unusual and enigmatic color. Purple is linked to luxury, religion, and sexuality. It is not frequent in nature and stands out over the rest if used correctly.

It reflects nostalgia, fantasy, banality, ambition, vanity, etc. 

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Color Psychology: How Colors Affect Us and What Each One Means

Color Psychology: How Colors Affect Us and What Each One Means

https://blog.cognifit.com/color-psychology/

blog.cognifit.com

14

Key Ideas

Meaning of White

New beginnings, lightness, perfection, purity, peace, innocence, neutrality, impartiality etc. In hospitals, white is a predominant color, it is aseptic and conveys calm.

It is an immaculate and impartial color. White is neutral and clean.

Meaning of Yellow

Positive concepts like optimism, youth, confidence, and creativity. 

However, yellow is a contradictory color. It is also related to betrayal, greed, lies, insanity, warnings or socially rejected groups.

Meaning of Orange

The orange color immediately captures the attention of the person staring. 

According to color psychology, orange represents extravagance, energy, transformation, and uniqueness.

Meaning of Red

Red is the most passionate color, it catches our attention immediately. Red is linked to love, blood, joy, suspense, closeness, war or forbidden. It is shown on the road signs and sale prices. It is the color of urgency.

It is impossible to go unnoticed that is why corrections on any task are made in this color. By the way, wearing this color has effects on sexual attraction, both in people and animals.

Meaning of Pink

it represents sweetness, femininity, delicacy, charm, sensitivity, courtesy, illusion, eroticism, etc. 

Pink is one of the most popular colors in our culture, some love it and buy everything in this color and others find it irritating, sexist or cheesy. Fuchsia is usually associated with cheap and tacky products.

Meaning of Purple

It is an unusual and enigmatic color. Purple is linked to luxury, religion, and sexuality. It is not frequent in nature and stands out over the rest if used correctly.

It reflects nostalgia, fantasy, banality, ambition, vanity, etc. 

Meaning of Blue

Blue symbolizes harmony, fidelity, sympathy, peace, serenity, trust, honesty, communication, etc. It should not surprise us that several social networks (and all types of corporations) use it in their logos.

It is suitable for homes and rooms that need a relaxing tone. 

Meaning of Green

Green is related to nature, it reminds us of grass, youth, hope, health, fertility, money, etc. According to color psychology, green is fresh and harmonious, peacefulness, youth, and tranquillity. People with environmental awareness are called “green”.

Meaning of Brown

Brown represents laziness, vagrancy, filth, vulgarity or ugliness. It may seem bland and outdated. Brown is one of the least appreciated colors.

However, it is also the color of wood and autumn, it reminds us of sturdy, warm and pleasant homes. 

Meaning of Gray

Gray mainly symbolizes old age and sobriety. It can be dark, mediocre and bland or related to cover ups such as “gray literature” or “gray areas”.

Meaning of Black

Like for the color white, there is an open debate about whether black really is a color. According to color psychology, black is closely related to the world of night, power and death. 

It represents denial, mystery, mourning, hatred, cruelty, etc. People associate black cats with bad luck and nobody wants to have a black day.

Some Applications Of Color

  • Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
  • People use colors and lighting to increase their well-being and productivity, and express their individuality.

Tips for Using Color Psychology

  1. Using your favorite color for everything may result in oversaturation.
  2. Choose colors according to context to avoid being inappropriate.
  3. Combining colors may communicate a different message than the colors would individually.
  4. Consider the functionality of the object when picking a color. 
  5. Use colors to enhance your memory by highlighting important things and associating each color with its meaning.
  6. Be consistent with your color usage if you are defining colors for a business.

Colors and Psychology

It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.

The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously. 

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The Psychological Effects of Color

While most perceptions of color are subjective, some color effects have universal meaning. 

  • Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
  • Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

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The Psychology Of Color: Research Findings
The Psychology Of Color: Research Findings
  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.
The Psychology Of Color - Misconceptions

Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.

“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing out...

Color Suggestions
  • Desktop: Green, as it is the bit is restful for eyes and produces the least amount of eyestrain.
  • Work Out Clothes: Orange, the color of stimulation and enthusiasm. 
  • Women’s Dating Clothing: Red, the color of passion and gets blood pumping.
  • Men’s Dating Clothing: Blue to communicate stability and calmness.
  • To Look Aggressive: Black, as research correlates it with higher levels of aggression on sports teams that use it.
  • Office Walls: Blue and Green. Blue can lower heart rates and green reduces anxiety and is associated with money.
  • Work Clothing: Not grey, as it inspires people to be passive, uninvolved and have a lack of energy. 
Research And Color

Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.