Color Psychology: How Colors Affect Us and What Each One Means
Like for the color white, there is an open debate about whether black really is a color. According to color psychology, black is closely related to the world of night, power and death.
It represents denial, mystery, mourning, hatred, cruelty, etc. People associate black cats with bad luck and nobody wants to have a black day.
SIMILAR ARTICLES & IDEAS:
While most perceptions of color are subjective, some color effects have universal meaning.
Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.
Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.