After forming trigger habits, the companies will leverage the two pulleys of human behavior: motivation and ability.
In order to increase the offs of a user taking intended action, the behavior designer must make the action as easy as possible while boosting the user's motivation.
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Habits are a dopamine-driven feedback loop. Every behavior that is highly habit-forming from most basic habitual behaviors like eating food, drinking water, having sex to taking drugs, playing video games, browsing social media.
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