Hook Model Step 2: Action - Deepstash
Happiness At Work

Learn more about personaldevelopment with this collection

How to create a positive work environment

Techniques for cultivating gratitude and mindfulness at work

How to find purpose in your work

Happiness At Work

Discover 85 similar ideas in

It takes just

12 mins to read

Hook Model Step 2: Action

After forming trigger habits, the companies will leverage the two pulleys of human behavior: motivation and ability.

In order to increase the offs of a user taking intended action, the behavior designer must make the action as easy as possible while boosting the user's motivation.

62

117 reads

MORE IDEAS ON THIS

Habit-forming Technology

Habit-forming Technology

Whether we like it or not, and whether we've noticed it or not, habit-forming technology is already here and many apps are already using it on us through various devices.Β 

With what they acquire from us, this trinity of access, data, and speed further creates new opportunities for habit-for...

63

154 reads

Hook Model Step 1: Trigger

Triggers come in two types: external and internal. Habit-forming technologies begin by alerting us consumers with external triggers like emails, or an app icon.Β 

By continuously doing this, we begin to form associations with internal triggers therefore becoming attached to existing behavior...

63

198 reads

The Hook Model

The Hook Model

The Hook Model is a way of explaining somebody's interactions with a product as they go through the four phases: the trigger to begin using the product, an action to satisfy the trigger, a variable reward for the actions, and an investment - in which the user feels that the product is more valuab...

64

349 reads

Hook Model Step 3: Variable Reward

Companies use variable schedules of reward. This powerful tool shows that our brains are surged with dopamine when expecting a reward.

By introducing multiple variables in effect, it creates a frenzied hunger state and it activates the parts that are associated with wanting and desire.

62

98 reads

Hook Model Step 4: Investment

In this part of the model, the user is asked to do a little bit of work. This is the phase where: 1. the odds where the user will make another pass through the hook model will increase, and 2. the user's brain is swimming in dopamine so the company is now letting up pay for that dopamine.

T...

63

98 reads

CURATED FROM

CURATED BY

maryadonna

Architect. I design buildings ... and myself.

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

β€œ

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

β€œ

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

β€œ

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

β€œ

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

β€œ

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

β€œ

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

β€œ

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

β€œ

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

β€”

Access to the mobile app

β€”

Unlimited idea saving & library

β€”

β€”

Unlimited history

β€”

β€”

Unlimited listening to ideas

β€”

β€”

Downloading & offline access

β€”

β€”

Personalized recommendations

β€”

β€”

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates