Venturing out in the wild forest of the World Wide Web without a map is a recipe for disaster, that's why the role of the specialist is to create a map for your Ads Journey.
They do this by:
Competitor Research - the things that work for them will work for your business too! ;)
Setting Goals - a plan that does not have a SMART target is like running a marathon with a blindfold, have a target which you can track and measure
Knowing your Customers - You know the predators in the forest of WWW, you have the map, now its time to study your businesses prey
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