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The trailer is often the first chance to promote a movie and can start up to a year before releasing a major studio movie.
Then the movie studio will unveil an official Web site for the film, where visitors can view several versions of the trailer, watch behind-the-scenes interviews, download cell-phone ringtones and desktop wallpaper, and play games.
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46 reads
Every major Hollywood studio and movie distribution company relies on their internal promotions department to design an advertising campaign across different media platforms.
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54 reads
Movies have significant earning power because they're sold so effectively.
Even though the movie industry earns billions of dollars a year, only a handful of Hollywood movies make a profit. Hollywood relies on its few runaway hits to make up for the rest of the films that fail to break eve...
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157 reads
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