Every major Hollywood studio and movie distribution company relies on their internal promotions department to design an advertising campaign across different media platforms.

• One tactic to make a film stand out is to go big. The marketing campaign for an expensive bloc...

Movies have significant earning power because they're sold so effectively.

Even though the movie industry earns billions of dollars a year, only a handful of Hollywood movies make a profit. Hollywood relies on its few runaway hits to make up for the rest of the films that fail to break eve...

• Closer to the release date, movie marketers try to get favourable coverage in newspapers, magazines and TV shows.
• At the main movie publicity - or press junket - journalists, entertainment reporters and movie critics are flown to a unique location for interviews with the stars and cr...