How Movie Marketing Works - Deepstash

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How Movie Marketing Works

entertainment.howstuffworks.com

The art of movie marketing

Movies have significant earning power because they're sold so effectively.

Even though the movie industry earns billions of dollars a year, only a handful of Hollywood movies make a profit. Hollywood relies on its few runaway hits to make up for the rest of the films that fail to brea...

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Every major Hollywood studio and movie distribution company relies on their internal promotions department to design an advertising campaign across different media platforms.

  • One tactic to make a film stand out is to go big. The marketing campaign for an expensive bloc...

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The trailer is often the first chance to promote a movie and can start up to a year before releasing a major studio movie.

Then the movie studio will unveil an official Web site for the film, where visitors can view several versions of the trailer, watch behind-the-scenes interviews, downlo...

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Closer to the release date

  • Closer to the release date, movie marketers try to get favourable coverage in newspapers, magazines and TV shows.
  • At the main movie publicity - or press junket - journalists, entertainment reporters and movie critics are flown to a unique location for interviews with the stars and cr...

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  • Every movie is a unique product with its own potential. Just because one film was a hit doesn't mean the next one will be.
  • Movie marketers try to deal with this risk by heavily promoting expensive films, which significantly increases the expenses.
  • Movies are also marketed to ...

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