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Movies have significant earning power because they're sold so effectively.
Even though the movie industry earns billions of dollars a year, only a handful of Hollywood movies make a profit. Hollywood relies on its few runaway hits to make up for the rest of the films that fail to break even, making the job of the movie marketer even more important.
Every major Hollywood studio and movie distribution company relies on their internal promotions department to design an advertising campaign across different media platforms.
The trailer is often the first chance to promote a movie and can start up to a year before releasing a major studio movie.
Then the movie studio will unveil an official Web site for the film, where visitors can view several versions of the trailer, watch behind-the-scenes interviews, download cell-phone ringtones and desktop wallpaper, and play games.
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