Closer to the release date
- Closer to the release date, movie marketers try to get favourable coverage in newspapers, magazines and TV shows.
- At the main movie publicity - or press junket - journalists, entertainment reporters and movie critics are flown to a unique location for interviews with the stars and creators.
- A few weeks before the movie opens, a publicity blitz is rolled out. The public is bombarded with so many images and promotions that the movie can't go unnoticed.
- A final strategy is a publicity stunt, where someone does something spectacular to draw attention to the movie.
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