Problems with movie marketing
- Every movie is a unique product with its own potential. Just because one film was a hit doesn't mean the next one will be.
- Movie marketers try to deal with this risk by heavily promoting expensive films, which significantly increases the expenses.
- Movies are also marketed to the widest audience. The lack of focus means millions of dollars are lost on the wrong audience.
- Moviegoers are quick to recognize a publicity blitz and are becoming less susceptible to advertising campaigns.
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