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“If you can’t measure it, you can’t improve it.”
PETER DRUCKER
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Paid Media Specialist | Campaign Building
Now that your Paid Media Specialist determined the predators, prey and created the map for your success, now it's time to get dirty!
How you measure paid media depends on your goals and the platforms that you use to advertise.
How do they do this?
Create and Setup Paid Media Cam...
5
10 reads
What is a Paid Media Specialist?
It is undeniably one of the most crucial parts of a Digital Marketing team and the half-brother of Search Engine Optimization.
Why Half?
Well, Paid Media Specialists focus on optimizing the paid search and all the display or social ads of a Digital Marketing Campaign, while the ...
4
8 reads
Paid Media Specialist | Strategize Digital Campaign
Venturing out in the wild forest of the World Wide Web without a map is a recipe for disaster, that's why the role of the specialist is to create a map for your Ads Journey.
They do this by:
Competitor Research - the things that work for them will work for your business too! ;)
...
5
12 reads
What is a Paid Media Specialist?
It is undeniably one of the most crucial parts of a Digital Marketing team and the half-brother of Search Engine Optimization.
Why Half?
Well, Paid Media Specialists focus on optimizing the paid search and all the display or social ads of a Digital Marketing Campaign, while the ...
5
48 reads
Paid Media Specialist | Analyze
As Peter Drucker said, "If we can't measure it, we can't improve it", technology nowadays can give us tons of data on our ad campaigns, it's up to us on how to use it.
Information that is important for Paid Media Specialists are:
- ROAS - Return on Ad Spend
5
15 reads
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Business and Decision making
- Hire slow and fire fast
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- If you don’t measure it you can’t improve it.
Power Of Tiny Habits
Your outcomes are a lagging measure of your habits. Your net worth is a lagging measure of your financial habits. Your weight is a lagging measure of your eating habits. Your knowledge is a lagging measure of your learning habits. You get what you repeat.
If you find yourself struggling to ...
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