The trickle-down wellness
Modern wellness assumes that if you work hard enough on your body and mind, you will reach the top of the world and spread it to people around you.
The latest focus is on individual enhancement. It makes sense then that the wellness industry shifted to podcasting. People listen alone to a deeply individualistic medium. While it may seem like a collaboration between host and listener, it is really a one-way dialogue that ultimately leads to an advertisement addressing something essential that you lack.
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