The term wellness encompasses an extensive range of activities, such as juice cleansing, meditation, napping, drinking charcoal water, citrus diets, ketosis, halotherapy, talk therapy, avoiding blue light, the Alexander Technique, and forest bathing.
The wellness industry is worth about $4.5 trillion and is growing at 6.4 percent a year.
The desire for alternative forms of wellbeing is not new. It may even feel necessary. Many of the wellness trends come from indigenous practices. Wellness tourism is not new either. In the early twentieth century, tubercular patients travelled to the desert of New Mexico to breathe the thin, dry air.
But what makes modern wellness different is its relentless focus on the self as the base for all improvement.
Modern wellness assumes that if you work hard enough on your body and mind, you will reach the top of the world and spread it to people around you.
The latest focus is on individual enhancement. It makes sense then that the wellness industry shifted to podcasting. People listen alone to a deeply individualistic medium. While it may seem like a collaboration between host and listener, it is really a one-way dialogue that ultimately leads to an advertisement addressing something essential that you lack.
The work is never done. We are always one more item away from glory.
This quest-like quality is at the centre of modern wellness. Yet, no matter how far you travel, the promise to wellness is always another step away.
MORE LIKE THIS
❤️ Brainstash Inc.