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The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
I’m always making sure there is both a data-driven and a human empathy perspective brought to commercial decision-making.
That is a key role and ongoing challenge for my team
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119 reads
MORE IDEAS ON THIS
PepsiCo uses a tool called Tastewise, which deploys algorithms to uncover what people are eating and why. The AI-driven tool analyzes massive quantities of food data online.
AI collects data that consumers don't report in focus groups.
Through findings from the tool, ...
20
405 reads
Once the products are developed, there’s still plenty for AI and machine learning to do.
For the launch of Mountain Dew Rise Energy, for example, PepsiCo determined which consumers would be more likely than average to enjoy the drink, and then narrowed it in further to determine a core targ...
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106 reads
PepsiCo also leans heavily on Trendscope,
which focuses exclusively on social conversations around food on Twitter, Reddit, blogs, review boards, and more.
The tool considers context and whether or not the conversation is relevant to the business, it measures not on...
18
130 reads
After integrating these technologies, it’s easy to become overly reliant on the data, which can’t always speak to people’s actual motivations.
A recent Pepsi ad, which focuses on the shared human emotions of the pandemic and doesn’t feature any products.
16
101 reads
CURATED FROM
venturebeat.com
5 ideas
·861 reads
IDEAS CURATED BY
Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.
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Other curated ideas on this topic:
Successful projects result from effective communication, enabled by a well-articulated project brief. A brief is a document that outlines key information, a plan, and a process relating to a project. A clear brief aligns team members and stakeholders, reduces confining objectives, and enables str...
Aim: to generate meaning from stories, collect data (natural language), discover patterns of meaning and behavior, and develop insights (iterative)
Methods: observational research and empathy interviews (guided, open-ended)
Output: se...
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