STEPHAN GANS - TEAM PEPSICO

The introduction of AI into this equation challenges this fundamental principle. AI-driven autonomous weapons systems have the potential to operate independently, rapidly assessing and engaging targets based on algorithms and data, often without direct human intervention.

The lack of human ...

Successful projects result from effective communication, enabled by a well-articulated project brief. A brief is a document that outlines key information, a plan, and a process relating to a project. A clear brief aligns team members and stakeholders, reduces confining objectives, and enables str...

Aim: to generate meaning from stories, collect data (natural language), discover patterns of meaning and behavior, and develop insights (iterative)

Methods: observational research and empathy interviews (guided, open-ended)

Output: se...