Personalised feed for everyone - Deepstash
Personalised feed for everyone

Personalised feed for everyone

Your Linkedin feed is based on your network, on your industry, content important to your company and colleagues as well.

It's a mix of algorithms and editors. 

  • Level of personalization and relevance coming from algorithms.
  • Editors burst the filter bubble. Give you things that you don't care about but are actually going to be very impactful to your professional lives.

Linkedin has editors focused on specific industries, like healthcare, finance, or engineering. 

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Engage professional conversations

The role of the editorial team(which comprises business journalists) at LinkedIn is to provide members with the news and views to talk about the things that matter today.

The editors focus on the three Cs. Create. Curate. Cultivate.

  • Create Original Content
  • Curate the best conversations happening in the professional community.
  • Cultivating people to use the platform, to have smart conversations, and to share with their community on LinkedIn.

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Top Stories on Linkedin

Top stories show up on search on mobile and on the top right-hand corner of the desktop experience.

Editors surface the best and most interesting conversations from a variety of views that are happening on LinkedIn, sort of a broad scope of news that is vital to your professional world today.

So if Donald Trump announces new tariffs on China, editors are primed to check who’s writing about that and if there’s anybody who understands trade really well who’s writing an article, then they are more likely to surface that.

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Users share articles, posts, and videos to establish their professional reputation.

It’s about are you staying in the know about your industry? Are you sharing your expertise with others? Engaging colleagues? Being on top of what’s going on? 

Content is the new resume on Linkedin.

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RELATED IDEAS

LinkedIn - Facts Introduction
  1. LinkedIn has over 660 million users across the globe. Meaning the platform is one of the top social networks today.
  2. LinkedIn has a potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more.
  3. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.
  4. But the truth is, LinkedIn can be extremely powerful — especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.

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Lacking original content or ideas

The lack of original content or ideas has the potential to kill a blog very quickly. Unfortunately, many bloggers fall into this. They may slip into scraping and republishing the feeds of others while adding little of their own content.

Try to create original content:

  • Find new and exciting aspects of your niche or industry that others are not covering.
  • Take a different stance or opinion on popular stories.
  • Write in a different style or voice. For example, explore the flip side of a popular argument.

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Social Media World Latest Updates - April 2021
  1. Busy week in the social media world, with a needed focus on accessibility and better captioning solutions for video content.
  2. It’s been a busy week for audio content as well as Facebook’s NPE has launched a beta test of ‘Hotline ’, and LinkedIn and Twitter are coming at it strong. Clubhouse’s future is still a mystery.
  3. How can audio marketing benefit the different networks?
  4. “We’re seeing nearly 50% growth in conversations on LinkedIn reflected in stories, video shares, and posts on the platform,” Suzi Owens, a spokesperson for LinkedIn, said.

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