Why LinkedIn hired the world’s top business journalists?
Curated from: medium.com
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Engage professional conversations
The role of the editorial team(which comprises business journalists) at LinkedIn is to provide members with the news and views to talk about the things that matter today.
The editors focus on the three Cs. Create. Curate. Cultivate.
- Create Original Content
- Curate the best conversations happening in the professional community.
- Cultivating people to use the platform, to have smart conversations, and to share with their community on LinkedIn.
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Top Stories on Linkedin
Top stories show up on search on mobile and on the top right-hand corner of the desktop experience.
Editors surface the best and most interesting conversations from a variety of views that are happening on LinkedIn, sort of a broad scope of news that is vital to your professional world today.
So if Donald Trump announces new tariffs on China, editors are primed to check who’s writing about that and if there’s anybody who understands trade really well who’s writing an article, then they are more likely to surface that.
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Personalised feed for everyone
Your Linkedin feed is based on your network, on your industry, content important to your company and colleagues as well.
It's a mix of algorithms and editors.
- Level of personalization and relevance coming from algorithms.
- Editors burst the filter bubble. Give you things that you don't care about but are actually going to be very impactful to your professional lives.
Linkedin has editors focused on specific industries, like healthcare, finance, or engineering.
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Motivation to write and upload on Linkedin
Users share articles, posts, and videos to establish their professional reputation.
It’s about are you staying in the know about your industry? Are you sharing your expertise with others? Engaging colleagues? Being on top of what’s going on?
Content is the new resume on Linkedin.
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