Think about the best definition of your work, your status, and your goals. Practice it a bit, to have something to say when people ask you what you’re up to. Everyone would prefer hearing a little bit of a pitch than hearing “eh, kind of nothing, except a little of this, but it’s not important, and I don’t really know...” Give them something to hook onto, to remember, and when they next hear about a relevant idea or opportunity, to “think of you.”
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