What is conversational search? - Deepstash

What is conversational search?

It refers to the use of complete sentences and other natural-sounding phrases and verbal units in search queries and how those queries are interpreted by search engines using artificial intelligence algorithms

Most internet searches were based on keyword phrases, such as “Thai food” or “long-haired dog breeds.”

Conversational searches use grammatical and syntactical patterns that closely resemble the way people talk. The result is a search experience that’s more organic and appealing to the average searcher.

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Prioritize natural language, using the same kind of verbiage when structuring your content that an average person would use.

It’s safe to assume, for example, that more internet users would ask, “How do you fix a broken Wi-Fi connection?” than, “How can I troubleshoot an unresponsive wireless connection?” Your content should use a similar language: “To fix a broken Wi-Fi connection, first run the troubleshooter tool under your network settings to diagnose the cause of the issue.”

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What Is On-Page SEO?

On-page SEO, also known as on-site SEO, is the practice of optimizing the content on your page (both the written word and the HTML source code) to make it as discoverable as possible.
You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries.

An on-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately.

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How Does Google Scholar Work?

Google Scholar is a search engine for scholarly literature at major academic publishers & university presses that lets you find articles/citations on the topic of your choice.

It ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around 1 yr). Its aim is to rank documents the way researchers would: based on relevance & popularity.

Documents are added to its library when publishers submit them to the GS Metadata Program. From there, documents are indexed, ranked, & made available to searchers in search results.

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What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. 

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
  • Google measures authority by the number of links pointing to that page and how trustworthy those links are.

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