It refers to the use of complete sentences and other natural-sounding phrases and verbal units in search queries and how those queries are interpreted by search engines using artificial intelligence algorithms

Most internet searches were based on keyword phrases, such as “Thai food” or “long-haired dog breeds.”

Conversational searches use grammatical and syntactical patterns that closely resemble the way people talk. The result is a search experience that’s more organic and appealing to the average searcher.