Optimizing content for conversational search

Prioritize natural language, using the same kind of verbiage when structuring your content that an average person would use.

It’s safe to assume, for example, that more internet users would ask, “How do you fix a broken Wi-Fi connection?” than, “How can I troubleshoot an unresponsive wireless connection?” Your content should use a similar language: “To fix a broken Wi-Fi connection, first run the troubleshooter tool under your network settings to diagnose the cause of the issue.”