A fundamental conflict is that we want status but also don't want to be seen as people who want status.

• Some people think the solution is to wipe yourself free of the need to gain status.
• Another solution is to admit that people want status and do everything they can to earn fame and praise.
• A third solution is to pursue status but delude yourself that you are seeking nobler reasons.

Most wealth is acquired because people want status. You want to spend money to show everyone else that you have the power to buy.

But seeking status is a low-status behaviour. It becomes distasteful if someone is seen trying to gain fame or new stuff to imp...