“Building trust requires nothing more than telling the truth. That’s it. No complicated formula.”All organizations experience threats, whether the fluctuating stock market, newer technologies making theirs obsolete, competitors gaining more of an edge, etc. For employees to focus on effectively combating these external dangers, they must have time and energy for their work. This means that they cannot be distracted by internal threats such as a toxic workplace.

Leading by Example

“Leaders provide cover from above and the people on the ground look out for each other.”The secret to success for any organization is empathy. When you work in an organization that treats you like a human being to be protected rather than a resource to be exploited, you’ll naturally feel fulfilled and happy. To achieve stable, lasting success, it’s critical to create an environment where employees feel valued and prioritized over the company’s profits. This drives their motivation to perform their best.

Creating A Strong Company Culture

“Leadership, true leadership, is not the bastion of those who sit at the top. It is the responsibility of anyone who belongs to the group.”When resources are scarce and we are facing difficult times, it’s only natural to band together to increase our chances of success. However, as our success grows, we may fall prey to greed. Over time, this greed causes us to stop looking out for others, and only for ourselves.

The Importance of Community

" The highly anticipated follow-up to the acclaimed bestseller Start With Why Simon Sinek's mission is to help people wake up every day inspired to go to work and return home every night fulfilled by their work. His first book, Start With Why, offered the essential starting point, explaining the power of focusing on WHY we do what we do, before getting into the details of WHAT and HOW. Start With Why became an instant classic, with a loyal following among Fortune 500 companies, entrepreneurs, nonprofits, governments, and the highest levels of the U.S. Military. Now Sinek is back to reveal the next step in creating happier and healthier organizations. He helps us understand, in simple terms, the biology of trust and cooperation and why they're essential to our success and fulfillment. Organizations that create environments in which trust and cooperation thrive vastly out perform their competition. And, not coincidentally, their employees love working there. But "truly human" cultures don't just happen; they are intentionally created by great leaders. Leaders who, in hard times, would sooner sacrifice their numbers to protect their people, rather than sacrifice people to protect their numbers, are rewarded with deeply loyal teams that consistently contribute their best efforts, ideas and passion. As he did in Start With Why, Sinek illustrates his points with fascinating true stories from many fields. He implores us to act sooner rather than later, because our stressful jobs are literally killing us. And he offers surprisingly simple steps for building a truly human organization"--

books

Books

leadershipandmanagement

Leadership & Management

artsandculture

Society, Arts & Culture

Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.      Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Simon Oliver Sinek is a British-born American author and inspirational speaker. He is the author of five books, including Start With Why and The Infinite Game.