SETH GODIN

When you start learning something, you're usually pretty bad at it. This applies to everything worth learning.

But that's good news. You can’t learn as much from succeeding because it’s harder to pinpoint where mistakes are.

Remember that information about bad events is much more likely to reach us. Expect bad news.

• Better and bad. Practice distinguishing between a level (e.g., bad) and a direction of change (e.g., better). Convince yourself that things can be both better ...

Not every customer is a good customer. Some customers who require more time, energy, attention or risk than they are worth to your bottom line are not worth attracting in the first place. 

Think about car insurance companies. They let custom...