What did the first fax machine owner do? He told everyone about it so that he could have who to communicate with.

Having a remarkable product means it grows through word of mouth. It's how most successful companies grew. 

When you have a remarkable product, w...

Kamiwaza(Japanese word) is when you try to be the myths, the superheroes, and the channel gods. Kamiwaza is the destination in the pursuit of excellence.

Godin ties the notion of kamiwaza to those who can truly make a huge impact in our post-industrial world – the new age a...

We like doing what other people are doing. That's why culture works. But not all people. Our people. We are in sync with our tribe. Who's job is to tell people how to be in sync? Yours. 

Marketing today can be summed up as "People like us do things like this". We j...

You needs lots of ideas to get a few good ones. Good ideas are a metric of quantity not just quality. 

Nobody knows how to build a mouse ... on their own. One would have to understand plastics, electronics, manufacturing, supply chains, etc. Only a team can produce value in this new collaboration economy. This requires:

• coordination

Mass production enabled by the assembly line, requires mass distribution, which requires mass marketing: "How can we make as many people buy our stuff?"

"Mass-" anything means average. If you are gonna advertising something to everyone, you better make something ev...