There’s Always Primary Call To Action Above The Fold
There’s a clear best practice in the SaaS community that your call to action driving people to do something needs to be above the fold. More than 90% of all sites that were included in this SaaS Design research had a button or call to action above the fold.
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Clarify your Call to Action
Don’t leave it up to your reader to figure out what you want them to do with this information. Spell it out, and be specific. For example:
- Please send back any edits by 5 pm on Tuesday.
- Please call this client back by Friday to resolve the issue.
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