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The goal of an early financial plan is not to demonstrate how great the opportunity is. The goal of an early-stage plan, especially for first-time founders, is to show investors you truly understand what drives growth.
Unless your team has a proven track record, your financial plan should serve as a tool to convince investors you know what you are talking about. Use it to show where you are going, how fast you want to go and most importantly, explain how you will get there.
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Financial plans are nothing more than a bunch of unproven hypothesis thrown together. These hypotheses can be grouped into 2 categories.
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Fundraising is both a science and an art. The method that a startup uses to raise money helps determine its financial situation and how much help and advice the startup receives along the way.
Startups may initially use personal or family funds to start the business, but cr...
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Defined as the percentage of customers that cancel their subscriptions in any given time period, churn rate is an essential metric that can make, or break, the success of your SaaS business.
That's why it's so critical to master churn analysis. No SaaS company can hang on to all its custo...
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Analysing Churn: A comprehensive Study
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