Startups Explained

• Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers happy. 
• Before your company finds product market fit, trying to grow too quickly can be a dange...

1. Your competitors decide how hard you work. And that’s often as hard as you possibly can.
2. Payoff is only on average proportionate to your productivity. You might end up earning as much or less than you would in a big company if the endeavor fails, and failures are common...

Innovation can be achieved by mature, large companies, not only by startups.

While most innovation comes from startup companies, some of the top innovative companies are mature and large (Apple was founded in 1976 and generates $228 billion. Google: 1998, $78 billi...