Don’t lead with the punchline

When you tell a story in a Caption, start with a simple line that grabs your audience’s attention. Don’t lead with the punchline to your story — you want build up to a big reveal at the end. 

Doing so draws people in to read your Caption and then (assuming you’ve told a decent story), your story will have more impact and generate more engagement.

Use your Caption to give people an additional reason to like, share or comment on your post. 

Don't just tell your audience why the image matters to you, explain why it should matter to them. Aim to create captions strong enough to generate engagement on their own — re...