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Mindfulness
Prioritization
Personal growth and development
Content That Behaves Like Content
We know that if you create something that behaves a bit more like ‘content’ and a bit less like ‘advertising’ people are more likely to engage and share.
2
27 reads
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‘Pitch, Play, Plunge’
In short, this means using a variety of formats across a campaign. Content which:
- gets people’s attention
- allows people to interact with your content
- immerse themselves in it more deeply.
Facebook data shows that campaigns with ‘mixed asset...
2
34 reads
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One study found that volunteers who thought they were liked shared more about themselves, disagreed less, and had a more positive attitude. Other research found that, on average, strangers like us more than we realise.
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User-Generated Content
Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This change in consumer behaviour is caused by the fact that people don’t trust advertisements like they used to do.
But not only that, people don’t tr...
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