In short, this means using a variety of formats across a campaign. Content which:
Facebook data shows that campaigns with ‘mixed assets’ like this do really well. But they also overreach. Facebook project a world where the only things that exist are their ad formats.
And on that basis, it’s a world in which a ‘long video’ could be one that only lasts 15 seconds.
We know that if you create something that behaves a bit more like ‘content’ and a bit less like ‘advertising’ people are more likely to engage and share.
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