A small rectangular pop-up window that presents a brief description of a specific element on a web page (image, button, form field, text).
A help message that interacts with user actions, providing on-page contextual assistance when using a software, website, or application. It allows automating customer support and onboarding, providing more autonomy to the user when using a new platform for the first time, or having doubts.
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Interactive guides are versatile. It can be used to highlight new products and promotions to catch the user’s attention and generate interest. Furthermore, with better user experience, you
will get more customer loyalty and marketing word of mouth. According to PWC, 73% of consumers say a good experience is key in influencing their brand loyalties.
If you want to improve your employee onboarding strategy while reducing costs, you can use guides as on-page lectures.
This way, new hires can learn while working on top of any corporate platform or website at any time, anywhere, and at their own pace.
“In the world of internet customer service it’s important to remember your competitor is only one mouse click away.” — Doug Warner
Users don’t like what they cannot understand. With so many competitors out there, it becomes crucial to provide an exceptional customer experience. And it all starts with your website.
Interactive user guides help automate customer support. They can answer common questions that don't require intelligence or decision-making. 67% of users prefer self-service than speaking with the company.
This will reduce upcoming support calls and eliminate the need to create further documentation. If the user is lost and can't achieve a specific goal, they can access these helping points for real-time guidance.
The most common types of interactive user guides are product tours and tooltips.
Both are used directly on top of a web page or application so that users don’t need to search for instructions and learn while using a platform at the same time. These messages can be personalized to the user and recognize specific actions like a click or mouseover.
Our coworkers are often not able to read or understand our messages due to the sheer barrage of information already trying to get their attention. There are text messages, emails, document updates and other notifications vying for eyeballs and mindshare.
To be successful in conveying our message, we need to design it in such a way that can grab people’s attention. Marketers are experts in designing words that, based on research and data, make people stop and take action. Their tricks can be applied to our memos, emails, reports and messages so that your teammates actually end up reading them.
Visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search.
So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture and provides information and search results to the user.
Everyone today always has their smartphone, most phones have a decent camera, & that camera is capable of doing more than just opening websites. Most smartphone models now come with a built-in QR scanner on the camera app. For those that don’t, there are 3rd party apps.
Not only is it easier than ever to read QR Codes, but companies are also able to add branding to QR Codes to incorporate brand personality into the traditional black & white square. Plus, with Dynamic QR Codes, you can easily track & measure where, when, & how many potential customers view your content or use your services.
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