What is an Interactive User Guide and what it can do for my business?

Interactive user guides help automate customer support. They can answer common questions that don't require intelligence or decision-making. 67% of users prefer self-service than speaking with the company. 

This will reduce upcoming support calls and eliminate the need to create further documentation. If the user is lost and can't achieve a specific goal, they can access these helping points for real-time guidance.

Interactive guides are versatile. It can be used to highlight new products and promotions to catch the user’s attention and generate interest. Furthermore, with better user experience, you 

will get more customer loyalty and marketing word of mouth. According to PWC, 73% of consumers say a good experience is key in influencing their brand loyalties.

“In the world of internet customer service it’s important to remember your competitor is only one mouse click away.” — Doug Warner

Users don’t like what they cannot understand. With so many competitors out there, it becomes crucial to provide an exceptional customer experience. And it all starts with your website.

If you want to improve your employee onboarding strategy while reducing costs, you can use guides as on-page lectures. 

This way, new hires can learn while working on top of any corporate platform or website at any time, anywhere, and at their own pace.