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Product Management Starter Kit

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Product Management Starter Kit

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Agile

Agile is a way of working, based on an iterative development, incremental delivery and ongoing reassessment of a product.

As mostly used in software development, it is based on a clear idea of the product’s concept and its market.

Contrary to the idea of focusing on a set of features to be developed, agile focuses on the high-value features first. Agile is all about producing tangible, working results after each iteration.

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Lean Startup

Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product r...

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Design Thinking, Lean Startup and Agile can be combined

Design Thinking, Lean Startup and Agile can be combined

  • Empathize, Define and Ideate through Design Thinking 
  • Turn ideas into Business models following the lean startup 
  • Build and deliver the product incrementally and faster through Agile processes. 

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Design thinking

Design thinking

Design thinking is an iterative process in which we thrive to understand the user’s pain, challenge assumptions, redefine problems, in order to create new strategies and solutions.

The usual Design thinking phases are the following:

  • Empathize with your users
  • ...

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If 90% of startups fail because they produce products nobody wants, combining those methodology drastically reduce this risk of failing.

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Launching Your Product

One of the tenets of Agile software development is to get a working piece of software out the door as early as possible and then see how it behaves, how people use it, what should be changed, how to build on it, and so on.

Startups have generally adopted the concept of using a

Characteristics Of Digital Leadership

  • Recognising that digital is not always about scale of flashy projects, it’s about transforming people and ways of working
  • Developing digital skills across the organization, not just within a separate department
  • Instead of a digital strategy, integrating digital processes and ...

Benefits vs features

When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.

  • Once the customer is sold on the concept (they’re con...

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