The marketing funnel
A marketing funnel is what takes a potential customer through the whole journey from discovering your business, all the way to purchasing your products on a regular basis.
The goal is to create a highly automated system that is measurable at any point in the customer journey.
It takes your customers from the first point of hearing about you (e.g. through your blog or through an interview you gave on Youtube) and takes them through all the steps until they become frequent buyers of your products.
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The Law of Perception Marketing
Marketing is not a battle of products but a battle of perception.
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The logical way to think is that you'll succeed based on the merits of the product. But it i...
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