Whatsapp is undeniably one of the most dominant forms of communication in the emerging world. Marketers have been quick to attempt to use it to push their wares. But a better approach is to think of the App as a direct line to your best existing customers. A more effective Whatsapp strategy, says Burrowes, is to think of the App as a direct line to your best, most engaged existing customers. "we’ve found Whatsapp to be great as a customer support tool,"
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