Whatsapp: A customer service channel for your best clients
Whatsapp is undeniably one of the most dominant forms of communication in the emerging world. Marketers have been quick to attempt to use it to push their wares. But a better approach is to think of the App as a direct line to your best existing customers. A more effective Whatsapp strategy, says Burrowes, is to think of the App as a direct line to your best, most engaged existing customers. "we’ve found Whatsapp to be great as a customer support tool,"
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