Reinforce Customer Choice By Highlighting Your Best Features

People experience a range of emotions as they first hear about, research, and decide to invest in a product. Throughout this journey, it’s important to reinforce their interest, especially in those moments after the purchase.

Many digital companies accomplish this through a virtual “tour” of their features once an account is activated. These tours highlight the most exciting product offerings and help the user set up their account.

Show your customers your best side, reminding them why they signed up, and they’ll be more likely to experience early success and remain loyal to your product.