Focus your powers of persuasion on the right people and the right issues.
Politically insensitive business people often try to steam-roll others with emotion, a barrage of facts, or a claim of high-level support.
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Similar ideas to Identify the norms for action
We need the person with decision making power, and that is often divided among a small group of people in high positions.
Executives having decision-making powers also look for engagement initiatives, peer support and market data before making a final decision.
Customers are often pushed towards a particular product due to marketers amplifying the FUD (fear, uncertainty, doubt) state.
Leaders who use this lens didn't consider themselves as leaders until they realized others were following them. People came to them for answers, guidance, and support.
This group tends to supporting or serving the needs of others above themselves, often with a low-key atti...
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