Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Qualify your Leads
As you’re paying for every click it is important that every user that you engage with is actually someone that you can convert into a buyer. So, qualify your leads!
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17 reads
MORE IDEAS ON THIS
Buyer Personas
- Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values
- What is their role? — are you selling B2B or B2C, or both? Buying for themselves or for their organization?
- What motivates them...
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26 reads
Data is Queen, Keywords are King
- Do your research on your own users and your competition.
- Do your research on the gaps in products and services that your competition is leaving open.
- Use moz.com or semrush.com to find your Keywords and the Keywords of your...
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30 reads
Use Audience Exclusion lists
Some marketers think that if you reduce your audience, your ad does not get enough exposure.
You want your ad going to the users that can actually benefit from your product, not to someone that has no interest in ever purchasing your Life-Changing offering.
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12 reads
Remarketing / Retargeting
Remarking is the best (and cheapest) way to remind interested and qualified users that have already visited your website about your solution/product after they have left your site.
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12 reads
Landing Page optimization
PPC optimization, leading to conversion is only half the battle.
Delivering on the promise of the ad once the user reaches your landing page is the other half.
Make your landing pages SIMPLE, and CLEAR.
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11 reads
Segment your Users by their Intent
You get users with different intentions, from different traffic sources.
- Display: These users might research a product to get a general idea.
- Users are actively looking at purchasing this specific product. It’s up to you to offer them the sol...
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15 reads
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IDEAS CURATED BY
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Other curated ideas on this topic:
Remember to recover
Having recovery time is just as important as what you do when you’re active. You fill up your schedule so much where you have no time to recover and that actually affects your engagement in the task.
It’s something we’ve heard so often, but very few of us actually make rec...
Never Blame People For Your Unhappiness
As a child, you’re taken care of by others. Hence, you assume that someone is responsible for you.
When you grow up, you are responsible for you. So never look at others when you’re unhappy. Instead, accept your unhappiness, and then do something about...
Change your mindset first, then your habits
Once your task list is clear and aligned with your goals, take steps to keep it clear.
- For every new task that comes to your to-do list, ask if it leads to your vision. If not, discard it immediately.
- Unhelpful tasks will sneak in from time ...
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