Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Use Audience Exclusion lists
Some marketers think that if you reduce your audience, your ad does not get enough exposure.
You want your ad going to the users that can actually benefit from your product, not to someone that has no interest in ever purchasing your Life-Changing offering.
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MORE IDEAS ON THIS
Buyer Personas
- Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values
- What is their role? — are you selling B2B or B2C, or both? Buying for themselves or for their organization?
- What motivates them...
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Data is Queen, Keywords are King
- Do your research on your own users and your competition.
- Do your research on the gaps in products and services that your competition is leaving open.
- Use moz.com or semrush.com to find your Keywords and the Keywords of your...
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Qualify your Leads
As you’re paying for every click it is important that every user that you engage with is actually someone that you can convert into a buyer. So, qualify your leads!
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Remarketing / Retargeting
Remarking is the best (and cheapest) way to remind interested and qualified users that have already visited your website about your solution/product after they have left your site.
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Landing Page optimization
PPC optimization, leading to conversion is only half the battle.
Delivering on the promise of the ad once the user reaches your landing page is the other half.
Make your landing pages SIMPLE, and CLEAR.
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Segment your Users by their Intent
You get users with different intentions, from different traffic sources.
- Display: These users might research a product to get a general idea.
- Users are actively looking at purchasing this specific product. It’s up to you to offer them the sol...
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Other curated ideas on this topic:
Keep the Audience Satisfied
- Create content that will clearly communicate your brand’s values and style - verbally and visually.
- Be innovative, create content that will engage, and make infographics that will portray exactly what your brand is about.
- Think like the audience. Imagine that you have no idea...
Products Are Often Entertainment-Based
Social media, ultimately, is mostly just about entertainment, not utility. But, if you have a network like Uber or Lyft, you’re ultimately about getting someone from point A to point B. That’s not really an entertainment-based product. So your competitive set may be more limited.
It’s ve...
Preparing For Battle
No one is going to engage in a serious debate with you when you look prepared for an academic beat down.
If someone attacks your work in a nasty way, don't get angry. Say instead something like: “it’s interesting that you should say that because my research (cite some book or blo...
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